Web design & development agency specializing in direct-to-consumer strategy & operations.

Good People is a brand development agency specializing in direct-to-consumer strategy, end-to-end e-commerce operations & content production, with a focus on emerging POC and women-owned luxury brands.

More than just web design…

We help brands, designers & artists launch and grow successful direct-to-consumer businesses by combining strategy, execution, data & design to create custom launch, expand, or pivot solutions.

Blending data, content & design to create engaging & effective digital commerce experiences.  

Web design & development for Studio Cathy Nordstöm by Mia Bonhomme.

Art direction & production for Rosie Assoulin by Mia Bonhomme. Photographed by Ezra Patchett.

Web Design & Development

We specialize in Shopify & Squarespace. We have solutions for every budget from simple, out-of-the-box solutions to fully customized storefronts.

  • Template selection, design, & deployment

  • Custom web design art direction & development project management

  • Re-platforming (moving from Magento, Squarespace, etc to Shopify)

  • Social, marketing, & other 3rd party channel integrations (e.g. Instagram, Facebook, Pinterest, Google Shopping, Farfetch etc.)

E-commerce Strategy & Operations

We work with you to understand your brand and growth goals and develop a comprehensive digital strategy designed to engage, convert & scale. Some areas of our expertise:

  • Identifying & launching the right e-commerce platform for your goals (e.g. Shopify, Squarespace, Magento)

  • 3rd party marketplaces (e.g. Farfetch, Garmentory)

  • Digital content production (e.g. e-commerce, editorial, lookbook)

  • Customer experience & building brand loyalty

  • Warehousing & fulfillment solutions

Creative Direction & Photo Production

One of the most important elements of any digital strategy is content. We pride ourselves on producing high-quality content for a variety of budgets. We have experience producing lookbooks, linesheets, e-commerce images, editorials, & brand campaigns.

  • Art direction

  • Full-scale production

  • Casting

  • Post-production/retouching

  • Copywriting

  • Event Production

Some other Good People we’ve worked with…